Rationale

Throughout this assignment, I have looked to use various methods of cleaning and polishing real life things as a way of portraying the polishing of type. The use of this metaphor develops across the transmedia suite, starting with a man cleaning his type as if it were a car, and ultimately links back up with my fourth item of a car cleaning product.
The theme develops and progresses throughout the suite, consistently using different imagery to replicate something being polished, cleaned, fixed, or closely examined.
The bright blue colour has been used to represent water and cleanliness, while the use of diagonal lines help to create movement throughout the designs, particularly the brochure.
The large scale banners act as a means of wayfinding for the conference visitors, as a visual cue that they have arrived at the right place. One of my banners, is a large scale replication of my conference’s brochure cover page, with some slight adjustments 
to fit the paneling of the windows.
My other banner consists of multiple smaller aspects spread around the building, such as the man cleaning the window on Te Ara Hihiko D Floor, and also the man using the chainsaw to cut the ‘12’ down to size. There are also some other small features to enhance the building such as the diagonal blue lines running along and walls and ground to assist with the wayfinding around the conference venue.
My fourth item has been chosen in order to tie the whole project back to the initial poster. It’s also quite a nice little giveaway that they will receive, as the conference is based on the lengthy process of crafting and detailing type, while the car cleaner is a “Quick Detailer Mist & Wipe”.

Overall, I am extremely pleased with how this project has developed and progressed throughout the six weeks, and I honestly feel that it has come together as a really effective transmedia suite.