Week Five - Session One

For today's class, we had been told that we were going to have a class critique/viewing at 9am. For this, we had been asked to bring along a developed poster, printed in full-scale A2 size, as well as a developed brochure.

It's super helpful printing the poster in full size, or tiling two A3's together, because it makes it so much easier to make sure the type is all the right size, gives you a better idea of the proportions of everything, and makes it easier to see how the overall hierarchy and visual flow works. I printed mine in A2, and got some helpful critique from both Donald and Lee. 

They said to drop the information text size by one point, and then increase the bolded information text by one point to slightly emphasise the hierarchy. Along with that, they made the comment that it was slightly subdued, and nothing really pops from the poster. With that being said, I think I will look at using a brighter blue, rather than the dull light blue, and also bringing in some more black, possibly in the larger text reading 'micro'. I didn't realise there was a feature on Photoshop which I can use to create the halftone texture, so I'm going to use that rather than finding a texture to replicate this. The texture appeared as if it were a whole bunch of hexagons, so I need to change this too.

I completely agree with their feedback, and will  use this as I develop the poster. Also, I have used the same basic diagonal line in each of my developments, so I might experiment with having the line go a different way in order to slightly alter the visual flow of the page.

I have attached my poster below.

Along with the poster, I presented my brochure spreads. On each of the spreads, I have a blue line run through the page, varying in direction each time. I had some comments about how it would be quite cool if I made the line carry through the whole page, even while changing direction at each page fold. On each of the pages, I also had a progression of the 'polishing' idea, using illustrations of surgeons etc, as well as a photo of the speaker and a piece of their work. I had the feedback to remove either the photo of the speaker or the piece of their work, so that there aren't too many elements competing on the page.

They quite liked my brochure cover page, how it isn't an exact replica of the illustrations inside the brochure and on my poster, it is more subtle, with just a whole bunch of tools which can be used for crafting objects. Donald suggested to try and sneak in a tint of blue like I have in my poster, to relate it even more.

My brochure can be seen in my physical workbook. I have made a mock-up prototype of it, and written my self-critiques onto each page, so I know what to develop.

By Friday, we just need to keep working on and developing these, as well as thinking about our Banners and fourth item. I haven't really brainstormed yet as to what I want my fourth item to be, although I want to make it a clever option in relation to my topic and theme. For the banners, I would like to do some large scale thing around the campus somewhere, potentially to assist with wayfinding to the conference.

I really like how this is coming along, and I'm excited to see how it develops over the course of the next week and a half before hand-in. I enjoy creating these transmedia sets, and trying to create similarities across each media while progressing and developing the theme.