Week Five - Session Two

On Friday's class, I brought my developed brochure and poster to class, and had some my one on one session with Lee, and briefly with Donald as he walked past at the beginning of the class. I had made some quite big developments in my poster, still using the same man hosing down a letter, although changing the scale and composition to make it a lot more interesting to look at. I realised that the whole 'e' didn't need to be on the page, I could have it cropped out and people would still know what it was. I feel like the change from a halftone letter to a solid letter on the poster was a big positive development, helping create some more hierarchy within the poster.

Donald just looked at the poster, but really liked the development. He liked the enlarged scale, use of larger dots in the halftone, and also found the new diagonal blue section (representing water from the hose) a lot more.

Lee liked the poster improvement, and said the typographic layout was really lovely. Which is fitting as my conference is about polishing type to perfection, so ultimately the aim is to have my own type fully crafted and polished. In terms of the brochure, Lee really liked this as well, and suggested now to focus on coming up with the banners and the fourth item.

In terms of my own opinion, I'm really happy with how my poster has come along. I felt as if I was stuck working with the same image, at the same scale, and trying to force that to work, so I sat down and tried playing around with scale in an even more dramatic fashion, and using cropping on the letter 'e' to make it more interesting, rather than being centred. This also freed up space for the rest of the type to nicely sit on the right hand side of the page. There are a few small things I noticed to change. One being some of the kerning on the sub-heading "A typographic conference polished to perfection", adjusting the shadow of the 'e' slightly, and then a slight change to the water coming out of the hose. These changes have been highlighted and pointed out in my physical workbook on the poster printout.

I'm happy with how my brochure has developed as well. I feel as though it expands and develops from my poster, introducing more of the blue line, more tools and keeps the viewer interested by slightly changing the layout on each page, while sticking to the same grid structure.

I have attached my poster below, and the brochure can be seen mocked up in my physical workbook:

By Tuesday, I'm going to have my banners done and mocked up in-situ, as well as my fourth item finalised and mocked up in-situ as well. For my banners, I am going to use them on Te Ara Hihiko, to help with the way-finding, and act as a visual cue that the visitors to the conference are in the right place. I'm wanting to do a large scale banner, and possibly a few smaller features. I'm going to continue developing this idea of people cleaning and polishing. For my fourth item, I think it is fitting to do personalised "micro" cleaning products, potentially for car cleaning, that way it relates directly back to my poster, where the man is cleaning an "e" as if it's his car.

I'm really excited to work on the banners and fourth item, and see how they will look when mocked up in-situ. Over the weekend, I will head back up to uni and take some photos of Te Ara Hihiko so I can create this mock-ups on Photoshop. I find it super fun trying to make things look realistic and mocking them up in context, so I have a feeling I'm really going to enjoy these next two tasks, and am confident that I'll be able to produce a quality banner and fourth item which continues to develop my underlying theme of cleaning, polishing and working with typography.